Sales Development Group
Whilst working on the Unsolds Challenge the retail sector worked together and raised awareness of the issues it faced. This formed the background for the Sales Challenge.
Sales Development Group Mission Statement.
The aim of the Industry Sales Challenge is to drive the highest levels of service and best practice to encourage sales growth and improve category profitability.
The Sales Development Group subsequently defined the following as its underlying vision:
'Satisfy consumer desire to purchase at point of purchase'
